Better emails.
Real conversations.
Stronger outreach.
Learn to reach the right people, land in the inbox and write emails worth replying to. Practical training built around your own campaigns.
A better way to start a conversation.
Hi Alex,
I noticed your team is expanding into a new market. Here’s one idea that could support your outreach.
Worth a quick conversation?
DELIVERABILITY · TARGETING · COPY
From inbox to opportunity.See the bigger picture
behind every campaign.
A visual illustration of how targeting, inbox health, lead generation and campaign automation can work together.
Swipe or scroll sideways to explore the full workflow →
Illustrative workflow only. The animated lead counts, inbox-health percentage and growth figures are demo values—not verified results or guarantees. This diagram does not add services or modules to your chosen training package.
Turn outreach challenges
into practical skills.
Good cold email starts long before you press send. Get the foundations, the process and the feedback to do it well.
Lost in spam?
Understand domain authentication, inbox setup and responsible sending practices.
Wrong audience?
Build a clear ideal customer profile and research prospects who fit your offer.
Getting no replies?
Replace generic messaging with relevant copy, clear offers and thoughtful follow-ups.
Deliverability
Domains, inboxes, SPF, DKIM, DMARC and sending reputation.
Targeting & ICP
Find your market, understand buyers and build relevant prospect lists.
Email copywriting
Write subject lines, opening lines, offers and follow-up sequences.
Campaign execution
Launch, review results and make informed improvements.
From first principles
to your first campaign.
Eight focused modules. Practical work at every stage. The depth and support depend on your chosen program.
Live instruction · Campaign exercises · Trainer feedback
B2B outreach fundamentals, relevance, opt-outs and an introduction to compliance considerations. All programs.
Define target companies, roles, needs and buying triggers. Basic covers fundamentals; Standard and Custom go deeper.
Research relevant contacts and verify addresses to reduce avoidable bounces. Standard and Custom.
Domains, inboxes, SPF, DKIM, DMARC and responsible warm-up practices. All programs.
Inbox placement tests, reputation checks and practical troubleshooting. Standard and Custom.
Subjects, opening lines, offers, calls to action and sequences. Basic includes a three-step sequence; advanced programs include AI-assisted personalisation.
Platform setup, sending schedules, inbox rotation and A/B tests. Standard and Custom.
Reply handling, reporting, CRM handoff and responsible scaling. Standard and Custom.
Choose your program
Match the format to your goals.
Learn together, live
Ask questions as you learn.
Put it into practice
Apply lessons to your campaign.
Review & refine
Get feedback on your work.
Your goals. Your next step.
A clear starting point, deeper coaching or a program built for your team.
Basic
For beginners preparing their first cold email campaign.
4 weeks · 8 live classes · 90 minutes each
- Deliverability & ICP fundamentals
- Domain and inbox setup
- A three-step email sequence
- Recordings & templates pack
- Group support during the course
- Certificate of completion
Standard
For freelancers, founders and sales professionals ready to launch.
6 weeks · 12 live classes · 90 minutes each
- Everything in Basic
- 3 private coaching calls · 45 minutes
- Full ICP workshop & verified lists
- Advanced deliverability & testing
- AI-assisted personalisation
- Trainer-reviewed campaign launch
- 30 days of post-course support
Custom
Private 1:1 or team training shaped around your market and tools.
Flexible schedule · Tailored scope & pricing
- Private 1:1 or team sessions
- Domain, inbox & campaign review
- Tailored ICP and sales-process training
- Training on your team’s tools
- Deliverability troubleshooting
- Offer, copy & sequence review
- 60 days of post-training support
Basic
For beginners preparing their first cold email campaign.
4 weeks · 8 live classes · 90 minutes each
- Deliverability & ICP fundamentals
- Domain and inbox setup
- A three-step email sequence
- Recordings & templates pack
- Group support during the course
- Certificate of completion
Standard
For freelancers, founders and sales professionals ready to launch.
6 weeks · 12 live classes · 90 minutes each
- Everything in Basic
- 3 private coaching calls · 45 minutes
- Full ICP workshop & verified lists
- Advanced deliverability & testing
- AI-assisted personalisation
- Trainer-reviewed campaign launch
- 30 days of post-course support
Custom
Private 1:1 or team training shaped around your market and tools.
Flexible schedule · Tailored scope & pricing
- Private 1:1 or team sessions
- Domain, inbox & campaign review
- Tailored ICP and sales-process training
- Training on your team’s tools
- Deliverability troubleshooting
- Offer, copy & sequence review
- 60 days of post-training support
Pakistan-based learners pay in PKR. International learners pay in USD. Contact us for the next batch date.
MR. Muhammad Rizwan
Cold Email Marketing & Deliverability Consultant
Experience shared.
Skills you can use.
Rizwan Academy connects core concepts with the everyday decisions behind real outreach campaigns.
Learn with MR. Muhammad Rizwan, who brings more than 16 years of experience in email marketing, lead generation and project management, including work for Emerhub, Orblogic, The Webistorm and Eracore Group.
Live teaching. Small groups. Practical work on your domains, prospect lists and campaigns, with support suited to your program.
BUILT FOR AMBITIOUS OUTREACH PROFESSIONALS
Freelancers · Agency owners · SDRs & BDRs · Founders · Sales & marketing teams
Good questions.
Clear answers.
Still deciding? We’ll help you choose the right starting point.
No. Basic starts with the fundamentals. Standard suits learners with some experience or those who have completed Basic.
Classes run live online through Zoom or Google Meet. Recordings are provided so you can catch up and bring questions to a later session.
A laptop, a domain and a Google Workspace or Microsoft 365 inbox. We discuss lower-cost options before you make purchases.
No provider can guarantee every email reaches the inbox. Training covers sound setup and sending practices, plus ways to identify and address issues.
We introduce relevant B2B outreach considerations, sender identification and opt-outs. Requirements vary; confirm those that apply to your campaigns. Basic and Standard include a completion certificate; Custom teams can request one.
Custom training can be arranged for your team. Contact us for a tailored quote or the next available group start date.
Your next campaign starts
with a better plan.
Ask about a program, request team training or book a free 15-minute call. Tell us where you are and where you want to go.
Set up a Zoom call ↗
Zoom Meeting ID: 683 636 9878
We aim to respond within one business day.
LinkedIn ↗ · @rizwan_academic